How to Write When You’re Not a Writer

Do you consider yourself a writer? Then don’t read this article! As a business owner, you’re called on to manage a variety of tasks. Due to the importance of content, one of those tasks is writing. You have content to create. This can be a scary and...

5 Email Marketing Missteps

Email marketing is an important part of any small or solo-entrepreneur’s business. In this post, Kevin Layton shares five things that you should avoid in the emails you send out to your subscribers. 5 Email Marketing Missteps Every Online Marketer MUST Know By...

Website Growth Techniques

Carma’s Commentary: Ken Courtright’s article on website growth (or increasing traffic) discusses modeling in reference to websites, but the same concept applies to businesses. In fact, he uses two brick-and-mortar businesses in his example. If you are starting a new...

Do I have clout? or Klout?

I often use Klout.com to schedule tweets and facebook posts because I like the interface than the ease with which it shortens URLs. But as I logged on this morning this caught my eye: As I looked at the topics Klout considers me an expert on, I thought, “How do...

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