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Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

June 10, 2024 | Episode 142

Unleash Your Book’s Potential:

5 Genius Book Marketing Strategies for Networking

Innovative Book Promotion Ideas You Need to Know


Ever wondered how your book could open doors to powerful connections? Discover five surprising book marketing tips to make your book the ultimate networking tool, opening doors to opportunities and clients.

Key Takeaways

  • Gift your book to influencers for endorsements
  • Speak at live events and sell books from the stage
  • Host your own book study groups or masterminds
  • Offer your book as a fun “ice breaker” at networking events
  • Partner with nonprofits/orgs for book donations/initiatives

Summary of Unleash Your Book’s Potential: 5 Genius Book Marketing Strategies for Networking:

In this episode of Coffee with Carma, Carma reveals five innovative ways to use your book as a powerful networking tool. Through personal anecdotes and actionable tips, she demonstrates how being an author can open doors to new opportunities, from gaining endorsements to forging joint ventures and speaking at events.

Whether you’re a seasoned author or just starting your publishing journey, these strategies will help you effortlessly integrate your book into your networking efforts, driving both book sales and client growth. Don’t miss these genius tips to elevate your book marketing game!

Serve Up Your Book

Unlock the Power of Your Book: Transform Your Expertise into an Unstoppable Lead-Generation Machine

Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.
Serve Up Your Book This Summer Event - a month of book marketing tips

About Your Host: Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.

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