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Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

June 28, 2024 | Episode 150

Evergreen Book Marketing:

5 Time-Traveling Tips Inspired by Back to the Future

How Doc Brown and Marty McFly Can Teach You

Timeless Book Marketing Techniques


Want your book marketing efforts to stand the test of time? Today we’re going back in time to discover timeless book marketing strategies inspired by the classic film ‘Back to the Future.’ Discover how to future-proof your strategy with these 5 timeless tips!

Key Takeaways

  • 00:53 Tip 1: Create Evergreen Content
  • 01:48 Tip 2: Engage on Social Media
  • 03:31 Tip 3: Build a Strong Email List
  • 04:37 Tip 4: Monitor Trends
  • 05:24 Tip 5: Encourage Reviews and Testimonials

Summary of Evergreen Book Marketing: 5 Time-Traveling Tips Inspired by Back to the Future:

In this episode of Coffee with Carma, bestselling author Carma Spence takes you on a journey back to the future, drawing inspiration from the classic film to unveil five timeless book marketing tips. Learn how to create evergreen content that remains valuable year after year, just like the DeLorean time machine. Carma also emphasizes the importance of dynamic social media engagement, building a strong email list, monitoring industry trends, and encouraging reviews and testimonials to enhance your book’s credibility.

Through relatable analogies and practical advice, Carma makes the art of book marketing both fun and accessible. Whether you’re a seasoned author or new to the publishing world, these strategies will help you elevate your book marketing game. Join Carma in this nostalgic and informative journey to discover how you can keep your book marketing efforts evergreen.

Serve Up Your Book

Unlock the Power of Your Book: Transform Your Expertise into an Unstoppable Lead-Generation Machine

Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.

About Your Host: Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.

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