Espresso Epiphanies & Latte Lessons Along the Author’s Journey

Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

June 5, 2024 | Episode 140

5 Critical Book Marketing Metrics Every Author Needs to Track for Success

Boost Your Book Sales with Effective Marketing Metrics


Are you tracking the right metrics to ensure your book marketing efforts are paying off? Discover the 5 essential metrics every author needs to measure to achieve marketing success and boost book sales!

Key Takeaways

  • Website Traffic and Engagement
  • Email Open and Click-Through Rates
  • Social Media Engagement and Follower Growth
  • Book Sales and Pre-Orders
  • Media Mentions and PR Coverage

Summary of 5 Critical Book Marketing Metrics Every Author Needs to Track for Success:

In this episode of Coffee with Carma, host Carma Spence shares the essential metrics every author needs to track to ensure effective book marketing efforts. She breaks down five critical areas to monitor, from website traffic and email open rates to social media engagement and book sales, providing practical tips and tools to help you measure your success. Don’t miss this informative session to optimize your book marketing strategies and achieve your author goals.
Serve Up Your Book

Unlock the Power of Your Book: Transform Your Expertise into an Unstoppable Lead-Generation Machine

Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.

About Your Host: Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.

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