Espresso Epiphanies & Latte Lessons Along the Author’s Journey

Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

June 26, 2024 | Episode 149

Writing in a Saturated Market?
Here Are 5 Reasons You Still Should!

Unique Approaches to Book Writing That Set You Apart


In this episode of Coffee with Carma, Carma Spence addresses common apprehensions about writing a book in a saturated market. She highlights five compelling reasons to pursue book writing despite this perceived hurdle.

Key Takeaways

  • 00:44 Overcoming Market Saturation Fears
  • 01:36 Reason 1: Your Unique Perspective
  • 02:20 Reason 2: Specific Niche Audience
  • 02:44 Reason 3: Specialized Content
  • 05:07 Reason 4: New Trends and Data
  • 06:48 Reason 5: Enhancing Personal Branding

Summary of Writing in a Saturated Market? Here Are 5 Reasons You Still Should!:

In today’s episode of Coffee with Carma, we discuss why aspiring authors should not shy away from writing their books, even in what appears to be a saturated market. Carma Spence unpacks five compelling reasons, from showcasing your unique perspective to leveraging your book for personal branding, that prove there’s still ample room for your voice.

Discover how your specific experiences and insights can carve a niche that resonates deeply with your intended audience, making your book not just another title on the shelf but an enticing magnet for your tribe.

Serve Up Your Book

Unlock the Power of Your Book: Transform Your Expertise into an Unstoppable Lead-Generation Machine

Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.

About Your Host: Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.

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