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Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

June 7, 2024 | Episode 141

Retro Video Game Book Marketing: 5 Strategies to Transform Your Book Launch

Boost Your Book Launch with Gamification and 1980s Video Game Tactics!


Do you remember back in the 1980s when the brand new video games kept many people glued to the screen, hunting for hidden bonuses and strategizing their next move? What if you could harness that same excitement (as well as does of nostalgia) to supercharge your book launch? Curious how Pac-Man, Prince of Persia, and Super Mario Bros can inspire your marketing strategy? Then tune in because I’m going to share 5 retro video game strategies that will transform your book launch into an unforgettable adventure!

Key Takeaways

  • Pac-Man: Implement gamification like badge rewards for taking action
  • Prince of Persia: Release your book in serial installments for built-in cliffhangers
  • Donkey Kong: Release fun, shareable “easter eggs” and bonus content
  • Super Mario Bros: Give early readers unlimited “lives” with preview content
  • The Legend of Zelda: Pepper in power-ups as incentives to buy your book

Summary of Retro Video Game Book Marketing: 5 Strategies to Transform Your Book Launch:

Dive into a nostalgic journey back to the 1980s with Carma Spence as she explores how classic video games like Pac Man, Donkey Kong, and Super Mario Brothers can inspire innovative book marketing strategies. Discover five game-changing tactics that can power up your book launch, engage your readers, and boost your book sales by using gamification techniques, serial releases, Easter eggs, and more.

Join Carma in this fun and informative episode of Coffee with Carma, where she shares actionable tips that can transform your book marketing plan, helping you attract more readers and sell more books. Don’t miss out on these creative and effective strategies that are inspired by some of the most beloved video games of the past.

Serve Up Your Book

Unlock the Power of Your Book: Transform Your Expertise into an Unstoppable Lead-Generation Machine

Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.

About Your Host: Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.

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