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Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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June 14, 2024 | Episode 144

Creative Book Marketing:
5 FRIENDS-Inspired Tips to Boost Your Reach

Make Your Book Marketing Iconic

Notes

Ever wished your book marketing could be as iconic as FRIENDS? Discover five playful strategies to make your book unforgettable.

Key Takeaways

  • 1:02 Craft content pillar summaries that are eminently quotable

  • 3:12 Tap into the familiarity and comfort of your book’s world

  • 5:01 Create cliffhangers at the end of samples to inspire bingeing

  • 6:12 Endear fans by being delightfully and uniquely yourself

  • 10:13 Master the art of conversational writing cadences

Summary of Creative Book Marketing: 5 FRIENDS-Inspired Tips to Boost Your Reach:

In this episode of Coffee with Carma, Carma Spence shares five creative book marketing tips inspired by the iconic TV show FRIENDS. Learn how to craft quotable content, create a comfortable and familiar brand presence, and use cliffhangers to keep your audience engaged.

Discover how embracing your unique personality quirks can endear you to your readers and master the art of conversational writing to make your marketing more relatable. Tune in for a fun and insightful session that will help you take your book marketing to the next dimension.

Serve Up Your Book

Unlock the Power of Your Book: Transform Your Expertise into an Unstoppable Lead-Generation Machine

Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.
Serve Up Your Book This Summer Event - a month of book marketing tips

About Your Host: Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.

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