Women and the red price tag

Color is a powerful communicator of information. That’s why sales are often emphasized with a red tag. However, recent research shows that indicating savings with the color red might not be as effective as most people think. In the research paper titled,...

Increase visibility with visual content

Visual content may impart less information, but in today’s busy world, most people want a quick download of just the facts. Add to that the fact that most humans are visual creatures, it makes sense that visual information is shared more than non-visual...

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