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Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

May 22, 2024 | Episode 134

Book Marketing Mindset:
5 Shifts to Boost Your Success

Effective Book Marketing Strategies for Every Author


Ever wonder why your book marketing isn’t attracting clients? Discover five powerful mindset shifts that will transform your marketing approach and turn things around!

Key Takeaways

  • View marketing as serving, not selling
  • Market to your ideal audience avatar, not everyone
  • Focus on creating deep human connections
  • Market proactively, not reactively
  • Create offerings that are win-win for all

Summary of Book Marketing Mindset: 5 Shifts to Boost Your Success:

Unlock the secrets to transforming your book marketing with five powerful mindset shifts that could be the game-changer for your success. In this episode, you’ll discover how to view marketing as a service, target your ideal audience, foster human connections, market proactively, and create win-win offerings. These insights will ease your marketing journey, help you connect more deeply with your audience, and boost your book’s impact.

Host Carma Spence, a bestselling and award-winning author, blends practical advice with motivational insights, helping you shift away from negative thoughts and toward marketing strategies that truly resonate. Whether you’re an experienced author or just starting out, these mindset shifts will empower you to approach your book marketing with renewed energy and purpose.

Unlock the Power of Your Book:
Transform Your Expertise into an Unstoppable Lead-Generation Machine

Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.

About Your Host:
Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.
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