Espresso Epiphanies & Latte Lessons Along the Author’s Journey

Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

May 8, 2024

Episode 128: 5 Creative Book Launch Strategies to Captivate and Engage Your Audience

The Book Launch Cheat Code: Unconventional Tactics for Otherworldly Visibility


Are you tired of the same old book launch advice that leaves you lost in the crowd? What if I told you there are 5 delightfully unconventional tactics very few authors are using to generate out-of-this-world buzz?

In this episode of Coffee with Carma, you’ll discover innovative book launch plays to shock your audience into taking notice.

Key Takeaways

  • Reverse blog tour
  • Pre-order contest or giveaway
  • Promotional stunt
  • Virtual escape room
  • Is this book right for you quiz

Summary of 5 Creative Book Launch Strategies to Captivate and Engage Your Audience:

Join Carma Spence in this episode of Coffee with Carma, where she unveils five creative book launch strategies that go beyond traditional methods. Discover how a reverse blog tour can amplify your visibility, learn about engaging your audience through interactive contests and stunts, and explore innovative digital experiences like virtual escape rooms. These fresh ideas are designed to capture attention and propel your book to success. Tune in to transform your book launch from mundane to extraordinary!

Unlock the Power of Your Book:
Transform Your Expertise into an Unstoppable Lead-Generation Machine

Get Your Book In the Door: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.

Resources Mentioned

Online Marketing for Authors Case Study: Reverse Blog Tour Debriefing

Reverse Blog Tour Case Study: Speaking Palooza 2019 Lessons Learned

Book Marketing Interview: Author Carew Papritz, Part 1

Book Marketing Interview: Author Carew Papritz, Part 2

Book Marketing Interview: Author Carew Papritz, Part 3

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