Espresso Epiphanies & Latte Lessons Along the Author’s Journey

Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

May 6, 2024

Episode 127: 5 Unconventional Client-Attracting Book Marketing Secrets for Entrepreneurs

Crack the Client Magnet Code with these Strategies You Rarely Hear About


Have you been struggling to attract a steady stream of clients for your business with your book? What if I told you there are 5 little-known, genius marketing hacks that can change everything? In this episode of Coffee with Carma, I’m sharing book promotion strategies they don’t teach authors in any courses.

Key Takeaways

  • Leverage the “free+ shipping” model with a twist
  • Host a virtual book launch party to drive pre-orders
  • Run a low-cost Instagram/Facebook ads campaign to the funnel from #1 after it is optimized
  • Create short video trailer clips (vertical/portrait) for social media reels
  • Offer bonus resources and templates as lead magnets within the body of the book

Summary of 5 Unconventional Client-Attracting Book Marketing Secrets for Entrepreneurs:

Discover unique strategies to elevate your book marketing in this episode of Coffee with Carma, featuring five unconventional secrets to draw more clients. From enhancing delivery experiences to strategic pre-launch campaigns, learn how these lesser-known techniques can revolutionize your approach and boost your business. Perfect for entrepreneurs ready to take their promotional efforts to the next dimension. Watch now to transform your book into a powerful client magnet!

Unlock the Power of Your Book:
Transform Your Expertise into an Unstoppable Lead-Generation Machine

Get Your Book In the Door: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.

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