Espresso Epiphanies & Latte Lessons Along the Author’s Journey

Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

May 20, 2024 | Episode 133

The Authentic Advantage: 5 Tips for Authentic Book Marketing Without Being “Salesy”

Boost Book Sales Without Being Pushy – Here’s How!


Are you struggling to market your book without feeling “salesy”? Discover five authentic strategies that can boost your book sales and connect with your audience genuinely!

Key Takeaways

  • Let your personality and personal stories shine through
  • Focus on providing value first, making offers second
  • Share customer success stories and case studies
  • Interact personally – respond to comments/questions
  • Collaborate with others instead of just self-promoting

Summary of The Authentic Advantage: 5 Tips for Authentic Book Marketing Without Being “Salesy”:

Feeling “salesy” when marketing your book? In this episode of Coffee with Carma, Carma Spence shares five powerful tips to market your book authentically and effectively without coming off as pushy. From letting your personality shine through to collaborating with others, Carma provides actionable strategies that will help you connect with your audience and promote your book with integrity.

Discover how to provide value first, showcase customer success stories, interact personally on social media, and create meaningful collaborations. By the end of this episode, you’ll have practical tips to market your book in a way that feels genuine and engaging. Don’t miss out on these insights that can transform your book marketing approach!

Unlock the Power of Your Book:
Transform Your Expertise into an Unstoppable Lead-Generation Machine

Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.

About Your Host:
Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.
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