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Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

May 27, 2024 | Episode 136

Book Marketing Strategies:
5 Fearless Moves Inspired by Xtreme Sports

How Xtreme Sports Can Help You Sell More Books


Sick of playing it safe with the same old book marketing strategies that leave you spinning your wheels? What if you could harness the fearless spirit of extreme athletes to turbocharge your sales? Are you prepared to leave the mainstream behind and embrace a radically different approach?

Key Takeaways

  • Risk-Taking
  • Endurance
  • Sponsorships
  • Building a Following
  • Overcoming Fears

Summary of Book Marketing Strategies: 5 Fearless Moves Inspired by Xtreme Sports:

In this Coffee with Carma episode, Carma Spence dives into innovative book marketing strategies inspired by extreme sports. Learn how taking calculated risks, building endurance, securing sponsorships, growing a dedicated following, and overcoming fears can transform your book marketing efforts. Whether you’re an aspiring author or a seasoned writer, these tips will help you push the boundaries and achieve greater success in your book marketing journey.

Unlock the Power of Your Book:
Transform Your Expertise into an Unstoppable Lead-Generation Machine

Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.

About Your Host:
Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.
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