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Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

May 31, 2024 | Episode 138

Unlock Karate Kid Mindset for Effective Book Marketing

Unleash Mr. Miyagi’s Marketing Mindset: Creative Book Promotion Strategies


Have you heard that there is a new Karate Kid movie being filmed? And one of my favorites – Jackie Chan is in it! Well, if you’re a Karate Kid fan, you watched Daniel LaRusso played by Ralph Macchio (who is reprising his role) go from rookie to karate champion using Mr. Miyagi’s eccentric training methods. But did you know those same unorthodox mind tricks can be applied to skyrocket your book’s marketing efforts? Are you the next Karate Kid Author waiting to be unleashed?

Key Takeaways

  • Wax On: Read & engage daily with your target audience
  • Wax Off: Give yourself breaks from book marketing efforts
  • Paint the Fence: Make your publicity efforts multi-purpose
  • Helicopter Technique: Be adaptable and nimble to market shifts
  • One-handed Catches: Identify easy marketing wins to build momentum

Summary of Unlock Karate Kid Mindset for Effective Book Marketing:

In this episode of Coffee with Carma, Carma draws inspiration from the iconic Karate Kid movies to share five powerful mindset tips for effective book marketing. Discover how the timeless lessons of Mr. Miyagi can help you wax on and wax off your way to a successful book promotion strategy. Carma shares practical advice on engaging with your audience, taking necessary breaks, and adapting to market changes.

Whether you’re a seasoned author or just starting your book marketing journey, these Karate Kid-inspired tips will provide you with the tools you need to build momentum and achieve your marketing goals. Tune in to learn how to turn everyday interactions into meaningful engagements and find easy marketing wins to boost your book’s success.

Serve Up Your Book

Unlock the Power of Your Book:
Transform Your Expertise into an Unstoppable Lead-Generation Machine

Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing is not just a guide; it’s a chef’s secret recipe for turning your expertise and published work into a powerful tool for business growth. Crafted with precision by Carma Spence, this book distills extensive marketing knowledge into actionable strategies that promise to elevate your profile and multiply your leads.

About Your Host:
Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.

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