Don’t Mess with the Language

by | Oct 26, 2009 | Marketing & Selling

Part Seven of:

Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing

This is the seventh and final post in a series of blog posts where I share seven ways to show authority in your writing. This series is an expansion of an article I posted to

7. Don’t Mess with the Language
A very wise writing teacher once said something to the effect that you should always follow the rules of grammar … except when you shouldn’t. The trick is knowing when you shouldn’t.

A good rule of thumb is to follow the rules of grammar unless you consciously have a very good reason to break them.

Why would you break them, I hear you ask? One good reason is to add personality. Using slang or commonly known non-words such as “ain’t” or “goin’” can ad a human element to your writin’.

But be careful how you use this technique. Poorly written copy can really effect your authoritative position – I know this first hand because I have dyslexia. If I’m not very careful … and even sometimes when I am … bad grammar and spelling mistakes get past me. And they have, on several occasions, cost me a job or promotion … and the occasional nasty email from someone on my list.

Did you miss any of these seven posts? You can find the first six here:


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