Prove Your Experience

by | Oct 7, 2009 | Marketing & Selling

been there done that
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Part Two of:

Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing

This is the second in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I’ve posted to

2. Prove Your Experience
You don’t need to do this in everything you write, but sharing your experience with a topic can go a long way to convincing your readers that you know your stuff.

For example, to prove that I know what I’m talking about when discussing the topic of writing, I might share stories from my more than 20 years experience as a writer for a wide variety of companies.

For many years, I was a science writer (and it remains my second love … my first being speculative fiction). So, as an example, I could talk about the time I was writing a press release and had to go through 20 revisions before I got it just right. Then I would share I know know it was good … that press release was picked up by the Baltimore Sun … they even used my headline! (It was “Training Fish Like Pavlov’s Dogs,” by the way.)

When you share stories from your experience that help communicate what you are writing about, you not only tap into the human mind’s natural learning method, story telling, you are proving that you have experience.

Of course, I am assuming that the stories you are telling are true. If they aren’t, watch out. Readers will find out and your reputation will be hurt.

In my next post, I’ll discuss using your USP.

If you missed the first post, you can find it here.


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