In this video, I explain how important a website is to your business and share with you the six questions your website must answer in order to be effective.

The six questions are covered in an appendix of my book, Home Sweet Home Page, and are explained even further in my audio program, The Six Questions You Need to Answer with Your Website. The later is also available in shorter form as a CD. But, basically, the six questions your website must answer are:

• Do I trust you?
• Do I believe you?
• Do you understand my needs?
• What’s in it for me?
• What do you want from me?
• Is it worth it?

When your website answers these questions to the visitor’s satisfaction, he or she is much more likely to take the action you are requesting, from giving you their email address to buying a product.
 

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Would you like to get your questions about online presence answered in a future video tip?

(Your name and website will be included if you so desire.)
You can submit your questions in any of these ways:

• Post your question in a comment below.
• Leave your question in a voice mail at this number: 815-642-4092
• Submit a video response on Youtube to this video
• Send me an email using the contact form
• Post your question on Facebook

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This video podcast is sponsored by Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How to Fix Them! Available in both paperback and e-book formats, including the Amazon Kindle. Written in simple language, short and to-the-point, this book can help you make your website more effective in attracting the right prospects and clients. And you can grab yours for only $9.99!