Article Marketing and Lead Generation

by | Feb 16, 2011 | Marketing & Selling

article marketing lead gen
People are looking online for information. You have information. Article marketing can be an excellent way to connect the two of you. Here’s how you can use article marketing to generate leads for your business:

Step 1: Get to know your target market and how they search online for the type of information you offer.
You need to find out the keywords your target market actually uses to find you … not the words your think or want them to use to find you. In some cases this is easy, in others not so much. If you can’t figure it out, hire a professional to help you. Getting the right keywords is key … if you optimize for the wrong ones, you’ll attract the wrong folks to your website.

Step 2: Based on your research, create an opt-in gift that is especially attractive to your ideal clients.
Usually, this gift answers their one big question … or at least one of their more compelling questions. This is the bait you’ll use to get them to sign up for your list.

Step 3: Write articles that are related to this opt-in gift.
These articles are going to whet the appetite of your target market for the information contained in your opt-in gift.

From your target market’s perspective, this is how the process will play out:

  1. They do some research using their favorite search engine and find one of your articles.
  2. They read the article and discover at the end an offer for further information when they click on a link.
  3. They click on the link and land on your website where they find the offer for further information if they give you their name and email address.
  4. They enter their name and email address and receive the information. Later they receive follow up emails from you that help build a business relationship and eventually lead to them buying something from you, hiring you or unsubscribing.

And all this starts with an exchange of information through an article posted online. Isn’t article marketing a beautiful thing?

Would you like some help with your article marketing? An Article Marketing Marathon may be just what you’re looking for! Put Carma Spence’s 20+ years writing experience to work for you! She’ll hold your hand — virtually, of course — and assist you with key word research, writing headlines and writing guidance. To see when the next Article Marketing Marathon will be held, visit


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