We all know the phrase, “Don’t judge a book by its cover.” But we all also know that people do it anyway. Well, the same is true of your virtual products and your opt-in bonus. Create eye-catching virtual packaging for your opt-in bonus and people will be more likely to want to get it. Create virtual packaging that is ho-hum and your conversion rate will be adversely affected.
Virtual packaging communicates many things to your prospect, some of them they aren’t even aware of:
- Quality – attractive packaging conveys the idea of quality. Remember generic packaging … those yellow boxes on the grocer’s shelf way back when? Did that ho-hum packaging make you think you were getting a quality product? You may not have cared, but you probably didn’t think you were getting top of the line stuff.
- Value – ever noticed that expensive products are packaged more luxuriously than less expensive products? There is something about the quality of the packaging that conveys the notice of product value. Can you imagine receiving a diamond solitaire ring in a simple, brown, cardboard box? Of course not! They are always in velvet covered boxes with velvet inside. This packaging “showcases” the value of the product.
- Branding – Does your opt-in bonus look like it comes from your business? Subtle … and not-so-subtle … packaging clues often let people know they are buying something from their favorite brands.
So, don’t skimp on the virtual packaging of your opt in bonus … it could have a profound effect on how fast you grow your list.
“Would You Like To Know the Secrets to Enticing Your Ideal Prospects to Give You Their Name and Email Address?”
Take this free e-course and receive a recording of Cindi Dawson, the Teleseminar Coach, grilling Carma Spence, author of Home Sweet Home Page, about creating enticing opt-in bonuses: Opt-In Bonus Secrets.
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