In order for your blog to be beneficial to your business, you need to keep it updated with fresh content. You want to do this at least weekly, but more often will bring your more traffic.
That, of course, raises the question, “What do I blog about?” Well, here are some suggestions that will help you fill your blog up with posts that are relevant to your audience.
Top X Lists
People love to read lists. You can create simple or complex “Top 5” or “Top 10” lists that cover:
- The best ways to …
- Reasons why …
- Best resources for …
Be creative. Use keywords as your leaping off points. I’m sure you could come up with at least one top list per month.
Product & Service Reviews
You can talk about your products and services and see if you can get your readers to give you feedback on how to improve what you offer. You can review the products and services of others. There are two ways to do that … you can recommend something (become an affiliate of the product or service and you’ll earn a commission if your readers follow your recommendation) … or you can warn your readers of pitfalls. Just be careful of the later. How you dis another’s product or service can often say more about you than you want and can backfire, driving away your clientele.
Tips & Advice
Show off your expertise by providing useful tips, advice and information. This will position you as an expert and, possibly, a thought leader. It builds trust, which can only help sales.
Drill, Baby, Drill!
Drill down into the nitty gritty details of your topic. The more you show off your depth of expertise, the more likely people will think of you as the go-to person in your field of expertise.
Be A Semi-Open Book
Share your personal experiences, especially as they relate to your business. This helps your readers feel like they know you and gives your blog a personality.
Share photos, videos and audio with your audience. This gives your blog a more 3D feel and, you know what they say …. a picture is worth a thousand words!
Get Your Audience Involved
Post polls and surveys to your blog, then share the results. Nothing builds loyalty faster than feeling like you are a contributor.
If you are using WordPress, there is a plugin that will tell you what people are searching for on your blog. Use this information to create new posts that address these needs. Also, use keyword research to help you brainstorm topics to write about. This is one way to get inside the heads of your target audience and provide them with what they want.