Many companies have a business development officer on staff. This is the person who identifies new opportunities to grow the business through joint ventures, partnerships and affiliations. If this is not your strong suit, then you could be missing out on quite a bit of growth for your business.
There are virtual assistants who can help you with this particular task. They can broker joint ventures, identify potential partners and even manage your affiliate program.
Even if this is your strong suit, having a virtual assistant can still help you manage the parts of the process that are time consuming, or even expand the reach you have in finding and creating synergistic partnerships to grow your business.