Tweeting for Business

by | Mar 9, 2009 | Marketing & Selling

Twitter is a micro-blogging platform that asks you the questions “What are you doing?” and allows you to answer in 140 characters or less.

I have to admit that I really didn’t get it when it first came out and, to some degree, I still don’t. However, it is fun and has helped me in my business, so I’ll share with you some ways that tweeting can be good for business.

First, you need to get a following. The best way to do that is to start following people. Then start tweeting.

What should you tweet about? The same things you would blog about or put in your ezine: Interesting information that would be helpful to your target market. Although some of this can be about you and your services, don’t limit it to that. Otherwise, you’ll loose followers.

Include little tidbits about your life, as well. This makes you more human and more interesting to follow. Chris Brogan, in his blog post 50 Ideas on Using Twitter for Business, suggested that rather than answer the question “What are you doing?”, you should answer, “What has your attention?”

You can also use Twitter to call out for assistance. For example, I was having some trouble booking the last couple of speakers for my second series of Turbo-Charge Your Marketing calls and sent out a tweet for help. I got several responses and was able to find my speakers!

And Now for Some Twitter Fun

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