Power Thought: Life is change

by | May 22, 2013 | Power Thoughts

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“Life will never be the same. Life is changing.”
– Haddaway

What this quote means in business:
I have some good news and I have some bad news. The good news is your business will always be changing and evolving, if it is to survive and thrive. This means that as a creative entrepreneur, you’ll never get bored. Your business can — dare I say — must change with your creative flow and with the times.

The bad news is your business must always be changing and evolving. For if it doesn’t you will go out of business. Your clients’ needs will change and you will need to offer them different products and services that meet their new needs.

Does that mean that your business must completely change ever so often?

Not necessarily. Your business may always offer the same core products and services, buy how they are packaged and delivered will change so that clients can see new and different benefits. Sometimes you’ll need to tweak the contents of a product, give it an update or upgrade. But what you’ll be offering is still basically the same.

For example, you might now see “gluten free” on various food products in the grocery store. Many of those products have always been free of gluten … but now people are looking for that specific benefit. So the packaging has changed to meet the market’s changing needs.

An example from the creative world might be paintings … once being and “artist” was enough to get people to buy your work. But now you need to be a “fine artist” to claim the higher prices.

As Haddaway says in his song, “Life,” “Life will never be the same.” You can look at that as a negative: Why can’t we just keep the status quo? If it ain’t broke, why fix it? Or you can look at it as a positive: You have the opportunity to continuously try new things, experiment and be creative. Isn’t that what being a creative entrepreneur is all about?

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Now its your turn:
What are your thoughts about change? In your life? In your business? Where have you used changes in the marketplace to grow your business or exercise your unique brand of creativity? What tips or suggestions do you have for managing change in your business or life? Please share them in a comment below.

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