Online Branding Video Book Tour: Stop #6, Secret #15
On the sixth stop of my virtual video book tour, I shared Secret #15: Choose your domain wisely.
“Domain names are to websites as titles are to novels”
Your domain name should do as many of the following as possible for your business:
- Clearly identify what your business does
- Entice people to visit the website
- Help with search engine optimization
- Be easy to understand and remember
- Support your brand
If your domain does not meet all these criteria, ask yourself why? Was it intentional and strategic? Then it is probably OK. If not, you might need to either rethink your domain or your marketing strategies.
If you like this tip and would like to learn more, pick up your copy of 57 Secrets for Branding Yourself Online at www.CarmaSpence.com/57secrets.
Did you miss the previous stops on this video book tour?
- Stop #1, Secret #2: Be consistent across the web
- Stop #2, Secret #5: Always be your best self
- Stop #3, Secrt #8: Create “velvet-rope” experiences
- Stop #4, Secret #9: Create branded product funnels
- Stop #5, Secret #11: Create enticing virtual packaging
For some insight into Secret #1, go here.
To reach that goal and spread the word, I will be doing book readings and workshops throughout Los Angeles and Orange counties, as well as stopping by blogs, podcasts, teleseminars and more. If you would like me to stop by your location (virtual or otherwise) as a part of this fund-raising campaign, contact Paul Robinson at paulr[@]dragonwyze.com.
If you would like to help me with this campaign, you can take any or all of the following actions:
- Buy a book and register your purchase here.
- Contribute directly to my Unstoppable Foundation campaign.
- Help me buy books for all my live appearances.
- Spread the word about any or all of the above.
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