A blog is an excellent way to promote your next book. Here are some ideas on how:

Blog about the writing process.
You can talk about how you came up with your idea, the research you’ve conducted, even share some excerpts from your upcoming book. This can get your fan-based engaged and works well for both fiction and nonfiction books.

Blog about your topic of expertise.
Your blog can be expansions of, or tangential meanderings from, the main topic of your book. This can get readers interested in the topic and give them a taste of your writing style. This is a great strategy for nonfiction authors but can be modified to work for fiction authors, as well.

Include your blog audience in the formation of your next book.
Are you having trouble deciding what your next character should be named? Ask your readers! Are you wondering what subtopics should be covered in your next book? Ask your readers! Again, this strategy not only can help you get past writer’s blocks, but it also engages your fans, making them feel a part of something bigger.

Blog about events that you’ll be attending, are attending or just came back from attending.
Do you attend events where fans can meet you? This can include conventions, trade shows, book signings and more. Blog about them! Mention that you’ll be attending such-and-such event and let your readers know how they can attend. If the event is multi-day, post a daily summary of the experience. And, once you’ve returned, you can blog about lessons learned or even fun things that happen. Yet again, this is a great fan community-building strategy.

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