Limiting Belief 1: Your writing must live up to journalistic standards and/or be something your grammar teacher would be proud of.
The first rule of article marketing is to remember that you’re not trying to win a Pulitzer Prize! You are trying to write short, informative articles that drive traffic to your chosen website.
So let go of the idea that your article must be a tribute to the writing profession. It just needs to be clear, concise and on topic.
Limiting Belief 2: Articles are like the essays you wrote in grade school.
Articles written for the web … which article marketing articles are .. need to be scan-able. Therefore you’ll be breaking up your copy into smaller sizes, using more bullets and sprinkling in a healthy does of subheads. This makes them easier to read … and faster to write.
So let go of your need to please your grade school English teacher. She isn’t reading nor grading your articles any more.
Limiting Belief 3: Paragraphs must follow the structure you were taught as a child.
A paragraph does not need to have a thesis statement, three supporting sentences and a closing statement. In fact, most writers don’t write that way any way. That method of writing is very good for instilling the writing rhythm when you are young and just learning, but just doesn’t cut it in the real world.
Also, online articles are much shorter than other types of articles, averaging about 300 to 500 words, so there isn’t enough room to follow that format. Longer paragraphs and articles don’t work as well on the web in general and they can be a catastrophe to your article marketing!
So let go of your belief in the rigid structure of English prose. English is a living language that is flexible and malleable.
When you let go of these limiting beliefs, it should be fairly easy to write an article in about 10 minutes. Really, the writing isn’t the time consuming part — the pre-writing is. And I’ll cover that in my next post.
0 Comments