Article Marketing and Your Blog

by | Aug 16, 2010 | Marketing & Selling

article marketing blog
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What do article marketing and blogging have in common? Both are driven by written content. Both can help your website traffic using key word phrases and search engine optimization. Both can illustrate your expert breadth or depth (or both) of knowledge.

Given all these commonalities, can you see how article marketing can drive your blogging and your blogging can drive your article marketing? I know I’ve talked about this before, but it bears repeating.

Why write just one article on a topic and stop there, when you can approach and explain that topic from multiple angles and increase your reach through re-purposing and re-publishing your articles on your blog and in article directories?

Whew, that was along sentence! So let me break it down for you.

You know a lot about a specific topic, let’s say article marketing. Do you write one definitive article about the topic? Or do you break it down into its component parts and write articles about each part?

And why stop there?

In 1988, Simon Bond wrote a humorous book published called 101 Uses for a Dead Cat. In fact, he followed that popular book with 101 More Uses of a Dead Cat and Uses of a Dead Cat in History. (All compiled into one volume, Complete Uses Of A Dead Cat) Well, if he can come up with at least 202 ways to use a dead cat, then you certainly can come up with 101 ways to explain article marketing … or whatever topic you’re an expert in.

In fact, I’m pretty sure you can come up with many ways to explain each component part, too.

So, now you have 101 articles written about your topic? What do you do with them? Post some of them to your blog. Post the rest to article directories that point back to your blog. In fact, if you posted 33 of those articles to directories, you’d have 68 left for your blog. If you post to your blog three times a week like I do here, that’s nearly 23 weeks worth of content … all about a single topic!

Would you like some help with your article marketing? An Article Marketing Marathon may be just what you’re looking for! Put Carma Spence’s 20+ years writing experience to work for you! She’ll hold your hand — virtually, of course — and assist you with key word research, writing headlines and writing guidance. To see when the next Article Marketing Marathon will be held, visit


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