Yes, WordPress is the most popular blogging platform out there, but that’s not a good reason to use it. The biggest reason I recommend WordPress to my clients is that it is fairly easy to learn and is ideal for entry-level users.

There are plenty of tutorials to help with the learning curve, providing a low barrier to entry. But here are five more reasons why WordPress is the best blogging (and website) platform to use for solo practitioner businesses.

1. WordPress comes with everything you need to manage your content — even without additional plugins. There are “pages” for static content and “Posts” for your blog entries. And, you don’t ever have to use the Posts feature at all!

2. WordPress automatically does one of the key search engine optimization tasks for you buy rendering valid HTML code and using a correct hierarchy of header tags.

3. If you want to add functionality to your blog or website, chances are there is a WordPress plugin that can help you do that.

4. If you want your website to look unique, it isn’t that hard to do. There is a plethora of themes to choose from and changing the graphics is pretty easy to do. So, although having a designer do a full custom design job for you is ideal, you can get by with less.

5. Not only is the software free, but the vast majority of plugins to increase functionality are free, too!