Your Resource Box: The Engine that Drives Your Article Marketing

by | Feb 13, 2009 | Marketing & Selling

Most, if not all, article directories prohibit the inclusion of links and heavy self-promotion within the body of the article. So how do you benefit from posting your articles? How do your efforts in article marketing drive traffic to your website?

Easy … the answer lies at the end of your article within the resource box. The most common resource box content is a short bio of the article’s author. Although this is a good start, it doesn’t really pack a punch and can be a waste of valuable virtual real estate. Worse yet, using this space for a simple bio and a link to your website can be jarring to the reader.

Shifting Gears

Go to any article directory and see how the resource box is displayed. In most cases, you’ll find it is simply added to the end of the article as if it were the last paragraph of the article itself.

So, when a reader gets to the end of the article, it can seem like a jarring change of subject. So why not use this “feature” to your advantage?

Start your resource box with a transition sentence, something that will ease the reader from your article into your call of action. One simple example would be, “Did you find this information helpful?” Yes, this transition isn’t brilliant, but it should give you a starting point for your resource box.

You might consider customizing your resource box for each article you post … not completely, but at least that transition phrase.

Power Coasting

Now that you’ve eased your reader into your resource box content, you need to swiftly and gracefully tell them what you want them to do … and give them a reason why. Here are some key parts you’ll need to construct your compelling resource box content.

A call to action:

This is the most critical component of the resource box. Without it, your readers will just go on their merry way and, most likely, never become full prospects or clients. So, tell them what you want them to do. Do you want them to subscribe to your newsletter? Give them the URL to sign up. Do you want them to contact you? Give them your preferred contact information. Would you like them to download a special report? Tell them how to get their copy.

A compelling reason to choose you:

Keep this short and sweet, like your 10-second elevator pitch. Include only the relevant information that makes you an expert in what the article and/or your call to action suggest.

Rules of the Road

Keep your resource box pithy. A rule of thumb would be to make it no longer than 10% to 20% of the article length … about 3 to 5 sentences.

Provide good quality content. If your article is well-written and provides valuable information, it will get picked up by others and go viral, creating a steadily growing stream of traffic to your website over time.

For more information about article marketing, check out the FAQs page. If your question isn’t answered, you can submit your own question.


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