Why Do You Need an Opt-In Bonus?

by | Jul 7, 2010 | Marketing & Selling

why opt-in bonusIf someone came up to you on the street and said, “Hey, can I have your name and email address?” …. Would you give it to them?

What if they said they would send you an email newsletter once a month in return?

Still not interested?

Neither are the vast majority of your website visitors.

So, the reason you need an opt-in bonus is to entice the visitors to your website to entrust their name and email address to you.

But that’s not the only reason you need an opt-in bonus.

You also need an opt in bonus to provide your new subscriber with a better, deeper introduction to who you are and what you offer.

You need an opt-in bonus that acts as an appetizer, making the new subscriber salivate for more of what you have to offer.

You need an opt-in bonus to start off what will you hope to be a long and mutually beneficial relationship.

An opt-in bonus is kind of like when a guy gives a gal flowers on a first date. It says, “See? I’m a nice dude. You want to go out with me again, right?”

O.K. I haven’t been on a date in 14 years and no guy ever gave me flowers, but that’s how I imagine it to be. And that’s what your opt-in bonus should be.

“Would You Like To Know the Secrets to Enticing Your Ideal Prospects to Give You Their Name and Email Address?”

Take this free e-course and receive a recording of Cindi Dawson, the Teleseminar Coach, grilling Carma Spence, author of Home Sweet Home Page, about creating enticing opt-in bonuses: Opt-In Bonus Secrets.


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