Ah! Here is the big question. The problem is, I can’t give you a definitive answer. For the answer to “What Should You Use for an Opt-In Bonus?” lies in the answers to other questions:
What will be most attractive to your ideal prospects? Will your ideal prospects be more likely to give you their email address and name in return for a written report, ebook or white paper? An audio download? A streaming video? Maybe they’ll want something physical such as a bound document, a CD or DVD in exchange for their precious information.
Also, you need to be thinking beyond format of your opt-in bonus … you need to be thinking about what should be presented within that format. What is the big question your ideal prospects are asking that you can provide some resolution to?
The information you provide in your opt-in bonus should address the most compelling issue that is on their mind … as it relates to what you have to offer.
For example, if your target market is work at home moms, and you provide them with solutions to business/life balance issues … what is the biggest question they will be asking? Can you provide them with a powerfully juicy tip that will leave them thinking, “If her free stuff is this good, saves me this much time, makes me this much more profitable …. imagine what she can do for me if I pay her!”
Your opt-in bonus needs to be the crossroads, the transition between where your ideal prospects are now and where they can be once they start working with you.
“Would You Like To Know the Secrets to Enticing Your Ideal Prospects to Give You Their Name and Email Address?”
Take this free e-course and receive a recording of Cindi Dawson, the Teleseminar Coach, grilling Carma Spence, author of Home Sweet Home Page, about creating enticing opt-in bonuses: Opt-In Bonus Secrets.