Using Audio Clips to Promote Your Products and Services

by | Jun 21, 2010 | Marketing & Selling

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Did you know you can use short audio snippets to promote your products and services? In fact, adding snippets to your web pages can increase opt-ins and sales compared to text and image only pages.

Here are some suggestions for how you can do this.

Welcome & Intro Message
At the top of your home page, squeeze page or sales page, you can post a simple welcome and introductory message that points visitors to the highlights of the page, such as:

  • Enter your name and email address over here
  • Be sure to check out my content over there
  • The top three benefits of my product are …

This message can be a recording of your voice or that of a voice over professional. Which you decide to go with should depend on your overall branding strategy. If the recording is of your voice, I recommend that you also include an image of yourself next to the audio player.

To see an example of this type of audio message, check out this page.

Instructional Messages
At the point where you include a call to action, you can also include a short audio message that emphasizes that call to action. This can be helpful on squeeze pages where you encourage the visitor to enter their name and email address in the form.

To see an example of this type of audio message, check out this page.

Audio Samples
If you’re selling products that include audio downloads or CDs, including samples of the audios can help people make the decision to purchase. This works well if the audios are instructional or musical.

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