There are many nuanced ways that blogging can benefit your business. These are the top 5, in my opinion, and why I recommend blogging for every author, writer, speaker, coach and expertise-based entrepreneur.

Simple Search Engine Optimization
Search engines love blogs and will index them more quickly and more often. Therefore, your content will be available to be found more quickly by your ideal prospects.

Supports Expertise and Fosters Thought Leadership
I know it may sound trite, but content really is king. With a blog, you can easily publish a load of content that will support your expertise status and, if you wish, establish you as a thought leader.

Client Attraction and Rapport Builder
You can use your blog to attract ideal clients (leveraging SEO) and help them get to know you with a personality driven writing style.

Product, Service, Idea Incubator
You can use your blog to develop your products, services and ideas. Publish content that you think will work for your project and monitor how it goes over with your audience. You can nip bad ideas in the bud, and nurture good ideas through to maturation.

Public Relations
Your blog can be an excellent tool for audience engagement. Using the commenting feature, you can develop two-way communication with your target market and nurture a raving fan base.

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