Top 5 Benefits of Blogging

by | May 12, 2010 | Marketing & Selling

top 5 benefits of bloggingThere are many nuanced ways that blogging can benefit your business. These are the top 5, in my opinion, and why I recommend blogging for every author, writer, speaker, coach and expertise-based entrepreneur.

1Simple Search Engine Optimization
Search engines love blogs and will index them more quickly and more often. Therefore, your content will be available to be found more quickly by your ideal prospects.

2Supports Expertise and Fosters Thought Leadership
I know it may sound trite, but content really is king. With a blog, you can easily publish a load of content that will support your expertise status and, if you wish, establish you as a thought leader.

3Client Attraction and Rapport Builder
You can use your blog to attract ideal clients (leveraging SEO) and help them get to know you with a personality driven writing style.

4Product, Service, Idea Incubator
You can use your blog to develop your products, services and ideas. Publish content that you think will work for your project and monitor how it goes over with your audience. You can nip bad ideas in the bud, and nurture good ideas through to maturation.

5Public Relations
Your blog can be an excellent tool for audience engagement. Using the commenting feature, you can develop two-way communication with your target market and nurture a raving fan base.

Do you struggle to move forward in your business because of niggling little questions that you just can’t find the answers for? Do you wish you could hire a coach to help you through specific challenges without the commitment to a long-term program? Do you need help developing a strategic plan you can actually implement? I offer a la carte sessions, as well as flexible and structured coaching packages.


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