If you speak professionally or as a way to generate leads for your business, a blog can help you get the gigs you want. Here are a few tips on what to blog about to support your public speaking efforts.
Do you record your presentation on video? Share the best moments on your blog. This is an excellent way to showcase what you have to offer in action. You can also share video clips of people singing your praises … especially if you include a little story or case study about what you did to help that person.
Create a podcast and share it on your blog. The podcast should be centered on your particular topic of expertise and can include people asking you questions or you interviewing fellow experts.
Write about your topic and show off your expert knowledge. Educate prospects about your topic, showcasing your thought leadership and wealth of information.
Calendar of Events
Do you speak often? You can post your upcoming events and highlights from past events (with photos!) on your blog.
Test the Waters
Have some ideas for your next presentation? Try them out on your blog audience. Survey your readers. Find out what they want to know about your topic.
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