Developing a squeeze page process is pretty straightforward. In this excerpt from my presentation “Better List Building Through Effective Squeeze Page Use,” I talk about the four steps in the squeeze page process and some tips for making each step more effective.
 

 
The four steps in the squeeze page process are:

1. The squeeze page
2. The thank you page
3. The confirmation email
4. The download page

To make the process more effective, I suggested the following:

• Have a benefits-driven headline on the squeeze page
• Include a description of the gift; including an image of its virtual packaging is also helpful
• Have two opt-in forms on your squeeze page: one at the top and one at the bottom
• Provide download instructions on your download page to help people acquire and consume your opt-in bonus
• Add a surprise bonus to foster good will

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To book me to speak at your meeting or event, call 562-435-0136 or use this contact form to send an email. For more information about topics I cover, visit my speaker page.

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