Every business needs a strategy … often a set of strategies for each key project.
Yes, there are times when you do need to focus on the day-to-day mundane tasks and deadlines, solving short-term problems, and implementing in-the-moment marketing tactics.
However, they all need to be trees within a greater strategic forest. Do you know what your forest is?
Strategy concerns itself with what’s ahead, looking at where you’re going and how you plan to get there.
Make sure you have outlined your over-arching strategy for success. Then make sure that all the little methods, techniques and tasks fall into line with that strategy.