Every business needs a strategy … often a set of strategies for each key project.

Yes, there are times when you do need to focus on the day-to-day mundane tasks and deadlines, solving short-term problems, and implementing in-the-moment marketing tactics.

However, they all need to be trees within a greater strategic forest. Do you know what your forest is?

Strategy concerns itself with what’s ahead, looking at where you’re going and how you plan to get there.

ACTION STEP:
Make sure you have outlined your over-arching strategy for success. Then make sure that all the little methods, techniques and tasks fall into line with that strategy.