5 ways to become the brand

by John Scherer Carma’s Note: When I saw this article pop up in my email, I knew it was speaking to me and my tribe. It’s taken me a long time to develop a brand that is in alignment with my core values and really speaks to my soul. Now that I’ve...

Branding Tips: Your Website

Your website is the hub of your online presence and therefore needs to be the quintessential representation of your brand in sight, sound and symbol. What do I mean by this? Let me explain. Sight What does your website look like? What colors do you use? How are they...
Let Them See Your Brand

Let Them See Your Brand

When you see these symbols, what comes to mind? Did you get them right? Most likely you did because the companies behind those symbols did an excellent job of branding using visual cues. Other visual cues include color combinations (like Windows) and font use (like...

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