Should you push for the sale?

Research indicates that when someone buys something and thus depletes their financial resources, they will be less satisfied with the purchase. In other words, the greater the pain of spending, the lower the satisfaction with the purchase. Robin Soster, assistant...
Are You Creating Barriers to Buying?

Are You Creating Barriers to Buying?

I just received the latest issue of Tessa Stowe’s ezine in my email box and today’s feature article was titled, “Are You Making It Hard To Buy from You?”. It was really good so I just had to share it with you. I’ve added some annotations...

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