Posting press releases…

“Posting press releases on press-release distribution sites is a form of marketing that needs to be approached strategically.” Photo: Watching the waves from the cliffs at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 Secrets...

Using Online PR to Market Your Book

There are two ways you can use online public relations (PR) to market your book: actively and passively. Active Public Relations Now that so many people in the media use the Internet to find and research stories, it has become easier for authors without big marketing...
Podcasting and Public Relations

Podcasting and Public Relations

Have you heard of the Social Media Press Release? Basically it is a version of the traditional press release that incorporates the interactiveness of Web 2.0. One way of doing this is by adding an audio component to the release. You could increase the breadth of your...

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