5 Steps to Defining a Personal Brand

Your personal brand is almost synonymous with your business brand when you are a solo-entrepreneur. So, when I was pitched the following story, I knew I had to share. Editor’s Note: This article was originally aimed at people looking for a job. However, the...

Blogging and your business or career

Although blogging started off as a personal form of expression — think diary online — it has evolved into an effective way to market your business, organization or cause. It is also a way to build a brand and platform for yourself, setting yourself up as an expert at...

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