Give them a good reason to opt-in

In this excerpt of my “The 5 Deadly Mistakes of Home Page Design” presentation, I explain what the fourth deadly mistake is:     Are you making this mistake? Are you loosing the opportunity to continue the conversation with visitors to your website because...

The tools of the squeeze page

Last week, I did an impromptu demonstration speech on how to set up a squeeze page. In this excerpt from that presentation, I explain what a squeeze page is and the tools you’ll need to set one up.     One thing I left out of this presentation is that...

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