Taking control of your online brand

There are five steps you need to take to create, nurture, and manage your online brand. These steps work in concert with your offline branding efforts, creating a cohesive online/offline brand. During the book launch & fundraiser workshop in July, I discussed...

Why is online branding important?

If you have a offline business that is doing well, is online branding still important? YES! I explain some reasons why in this video excerpted from the live book launch I held in July. To recap, 78% of consumers will not do business with a company that does not have...

What is online branding?

During the book launch & fundraiser workshop held on July 14, 2013, I explained what online branding is. In a nutshell, online branding is communicating your brand through the Internet. To understand what that means, you need to know what branding is in general...

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