5 Email Marketing Missteps

Email marketing is an important part of any small or solo-entrepreneur’s business. In this post, Kevin Layton shares five things that you should avoid in the emails you send out to your subscribers. 5 Email Marketing Missteps Every Online Marketer MUST Know By...

What is a pURL?

During this excerpt from a presentation about online marketing, I gave a short description of what a pURL* is and what you can effectively use it for. “pURL” stands for personalized URL. Using software, you can general virtual, customized webpages such as:...

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