A brand is more than an identity …

“A brand is more than an identity. It has much deeper purpose than to differentiate you in the market. Its purpose is also to establish an emotional connection with your target market.” Grab your copy of 57 Secrets for Branding Yourself Online today!...

5 ways to become the brand

by John Scherer Carma’s Note: When I saw this article pop up in my email, I knew it was speaking to me and my tribe. It’s taken me a long time to develop a brand that is in alignment with my core values and really speaks to my soul. Now that I’ve...

Fuzzy Branding

Do you ever stop and think, “What do I want to be when I grow up?” No matter how many years go by, I have moments like that. This year has really brought it to the forefront for me. You see, in January I learned that my father was dying. His cancer had returned full...

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