Is Your Copy Convincing?

7 Ways to Show Authority in Your Writing If one of the purposes of your writing, whether for article directories or your blog, is to showcase your expertise, you need to convey authority on your topic. Yes, this may seem like a no-brainer, but you might be surprised...

Are Diamonds Really a Girl’s Best Friend?

I was watching Tuesday’s episode of the Craig Ferguson show on TiVo the other day and in answer to one of the Tweets/Emails he suggested someone buy his girlfriend a diamond. And this got me to remembering an incident I had when my Mom and I visited Maryland to check...
Use the Right Perspective

Use the Right Perspective

Believe it or not, your website isn’t about you. It’s about your target market and the benefits they gain from working with you. So your copy needs to be focused on your target market and what they want … not on you and what you want. I know, I know. It can be tricky...

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