How to Organize Your Speech, Part 3

  On October 22, 2013, I was one of three panelists sharing information about public speaking at the Western Museums Association’s 2012 Annual Meeting in Palm Springs, California. In this excerpt from my part of the presentation, I talk about the conclusion of...
What Do You Want Me To Do?

What Do You Want Me To Do?

Is it clear what a visitor to your website should do? If not, he or she will probably leave with out doing it. This is especially important if your goal is to grow your opt-in list or make a sale. Your home page, landing pages and squeeze pages absolutely need to have...

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