Branding Tips: Your Website

Your website is the hub of your online presence and therefore needs to be the quintessential representation of your brand in sight, sound and symbol. What do I mean by this? Let me explain. Sight What does your website look like? What colors do you use? How are they...

Your Business’ Audio Signature

One of the definitions of “signature” is “a distinctive mark, characteristic, or sound indicating identity.” Did you notice that sound was one of the options? Now I’ve written about this concept before, but it bares repeating … using audio cues that identify your...

How Audio Can Help Your Business

There are many ways that recording audio can help your business. Here are just the first four I could think of: Better Productivity It is often easier and quicker for you to create an audio product than a written one. Therefore you can provide more information...
Spice Up Your Audio

Spice Up Your Audio

If you’re doing a podcast, radio show, or any other kind of audio product as part of your marketing mix, you’ll probably want to spice it up with some fun music. Having intro and outro music makes your audio sound more professional. There are plenty of...
Let Them Hear Your Brand

Let Them Hear Your Brand

Last week, I talked about how you could use visual cues to communicate your brand. This week, I’ll talk about how you can use audio cues. And, because I’m talking about audio, I thought I would do this week’s post in audio, as well. You can hear this...

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