Keeping the Balance: Offering Value & Promoting Your Business in An Opt-In Bonus

by | Jul 16, 2010 | Marketing & Selling

keeping the balance
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If your opt-in bonus is all value and no promotion of your business, it is not serving you well. On the other hand, if it does not provide value to your new subscriber and does nothing but promote your business, it also doesn’t server your business well … because it pisses off your new subscriber and they’ll opt right back out.

So, you need to walk the tightrope between value and promotion, keeping a balance of both so that your opt-in bonus serves both you and your new subscriber.

How do you do that?

First of all, you need to see your bonus and the information it provides through the eyes of your ideal prospect. This can be challenging because you already know all this stuff you’re providing and it is sometimes hard to step back from that.

If you can’t, have someone else evaluate your bonus for you. Ideally, have someone from your target market give you feedback on the bonus.

Barring that, you can follow this formula: provide your prospect with the what they need to be doing to solve their problem, but not the how.

This, of course, is a somewhat controversial formula. Many believe you should provide at least a little of the how. But that’s something you’ll have to decide for yourself given what it is you have to offer and what your target audience will find most enticing.

“Would You Like To Know the Secrets to Enticing Your Ideal Prospects to Give You Their Name and Email Address?”

Take this free e-course and receive a recording of Cindi Dawson, the Teleseminar Coach, grilling Carma Spence, author of Home Sweet Home Page, about creating enticing opt-in bonuses: Opt-In Bonus Secrets.


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