Occupying the Sweet Spot: Your Ideal Opt-In Bonus

by | Jul 14, 2010 | Marketing & Selling

opt-in sweet spotIf your opt-in bonus is going to do the most for your business, it needs to occupy what I like to call the “sweet spot” between you and your ideal prospect. Think of it this way:

Your prospect is going through life missing something. That something is what you can help them with. Your opt-in bonus provides them with a pathway to acquiring that something and becoming whole.

Of course, that’s a very melodramatic way to put things, but I hope you can see what I’m getting at.

If your prospect is at point A and they want to get to point C, they are going to have to go through point B. That’s your opt-in bonus.

Your “gift with subscription” does several things acting as point B:

It is attractive to your ideal prospect, thus enticing them to opt in to your list to get it.

It provides value, thus convincing your new subscriber that you have even more value to offer.

It introduces them to you and your business, thus giving your business relationship a good head start.

When your opt-in bonus can do all these things succinctly, it has hit the sweet spot and will help you grow your list quickly and efficiently.
 


“Would You Like To Know the Secrets to Enticing Your Ideal Prospects to Give You Their Name and Email Address?”

Take this free e-course and receive a recording of Cindi Dawson, the Teleseminar Coach, grilling Carma Spence, author of Home Sweet Home Page, about creating enticing opt-in bonuses: Opt-In Bonus Secrets.

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