Now that my launch of 57 Secrets for Branding Yourself Online is starting to pick up steam, I’m going to be uploading videos that share tastes of what you can find inside the book. In this speech recently done off-the-cuff at my Toastmaster club, I talk about three ways you can (and should) have a clear vision for your brand.

The three ways I discuss in the video are:

1. Visual – what does your brand look like?
2. Vocal – what does your brand sound and read like?
3. Technological – where can people find your brand online?

The key to having a clear vision for your brand is to have these questions answered and then be consistent with them across all modalities of communicating your brand to your potential and current clientele. That means your message remains relatively the same whether someone experiences it online, in person, or through marketing collateral such as business cards, brochures and cards.

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This speech is an expansion of information you can find in my book 57 Secrets for Branding Yourself Online. To order your copy, available at many online retailers, go to www.CarmaSpence.com/57secrets. When you purchase a copy between now and Dec. 31, 2013, then register your purchase at that website, $2 will go toward my campaign to raise funds for the Unstoppable Foundation. If you would like to contribute additional funds, you can go here and donate any amount.

If you would like me to speak at your event, go here for more information, including a selection of one-sheets about my topics.